The Ava Gardner Museum – Hollywood glamour in a small southern town

The Ava Gardner Museum is a hidden gem in Smithfield, North Carolina, dedicated to Hollywood legend, Ava Gardner. It’s always a pleasure visiting small-town museums. In fact, they fascinate me. The staff is typically there because they love sharing information with visitors and they’re passionate about what they do. Ava Gardner Museum is one such place. Located a short distance off of I-95, this piece of Hollywood in the Tarheel State is brimming with memorabilia and is a film buff’s delight waiting to be discovered.

Ava’s rags to riches story could be right out of a Hollywood script. While visiting her older sister in New York City, her brother in law, a professional photographer, hung a portrait he took of her in his shop window. That photograph lead to her discovery and launched Ava Gardner’s Hollywood career.

The museum tour starts with a 17-minute video. The video is a comprehensive overview of Ava Gardner’s life. Filled with interviews and film clips detailing her humble beginnings, it tells the tale of her discovery, romances, career, and final years. The film is a wonderful synopsis of the story of a small-town girl from Smithfield who became a Hollywood legend.

What you'll find at the Ava Gardner Museum

Whether you’re a long-time Ava Gardner fan, a classic film buff, or if this is the first time you’ve been introduced to the Tinseltown legend, you’ll come away with a greater understanding of who Gardner was.

From the moment you walk in the door you’re softly serenaded by crooner Frank Sinatra. Sinatra and Gardner were married from 1951 to 1957 and Ava considered Old Blue Eyes to be the “love of her life.”

Sinatra was her third husband and their romance filled the pages of gossip columnists such as Hedda Hopper and Louella Parsons.

Gardner is even credited with getting Sinatra his big break by lobbying for him to play the part he won the Oscar for in “From Here to Eternity.”

Sign outside the Ava Gardner Museum
Ava Gardner Museum in Smithfield, North Carolina
A photo on a museum wall of a young Ava Gardner
Ava was discovered as a result of this portrait taken by her brother in law.

“Seven Jars Distillery, a Charlotte-based business, has partnered with the Ava GardnerTM Trust and Legacy Talent and Entertainment to produce a unique Ava Gardner Select Bourbon Whiskey, which will be available for a limited release beginning on October 16, 2020.”  ~ Ava Gardner Museum 

Movie memorabilia and more!

The museum is replete with memorabilia and artifacts belonging to the star of the silver screen.

The self-guided tour travels the timeline of Gardner’s life. Displays include photographs, scrapbooks, movie posters, and many of Gardner’s exquisite gowns and costumes from her movies as well as her awards.

I was transfixed looking at her gowns. Not because they’re beautiful, which they are, but because she had an 18-inch waist!  With her dainty figure and stunning beauty, it’s no wonder her first husband, Mickey Rooney, described her as the most beautiful woman he’d ever seen.

Additionally, there are collections of personal items such as china, jewelry, fine art, and artifacts that belonged to Sinatra.

Also housed in the museum is a collection of portraits by Dutch artist, Bert Pfeiffer. Although he never met Gardner, she was a favorite subject and he painted her portrait repeatedly.

Newspaper photograph of Frank Sinatra with Ava Gardner
Gardner called Sinatra “the love of her life.”
A jeweled cape in a glass case at Ava Gardner Museum
The museum features many of Gardner’s gowns and costumes.

The Ava Gardner Museum in Smithfield encourages visitors to “discover the many charms of Ava’s hometown” with a sample itinerary

Ava's Smithfield roots

Smithfield is a charming town with a Mayberry quality and it’s apparent there’s a great pride for their hometown girl.

Gardner never forgot her North Carolina roots and upon her death in London in 1990, she was returned home to be laid to rest. She’s buried alongside her parents and siblings about a mile from the museum at Sunset Memorial Park.

One of 30 portraits by Dutch artist Bert Pfeiffer

Parting thoughts

As far as museums go, this one is informative, designed well, and a fitting tribute to the star. If you find yourself driving the I-95 corridor in North Carolina – by all means, take exit-95 and spend an hour at the Ava Gardner Museum in Smithfield.

Ava Gardner Museum
325 E. Market Street
Smithfield, NC
919-934-5830

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